For this project, the focus was on developing a standout key visual using advanced 3D software techniques, enabling dynamic camera movements that wouldn’t be possible to achieve with traditional photography. This approach helped create a visually striking presentation that captures attention and highlights the product in a fresh, engaging way.

Alongside that, illustrating the unique technology behind Pixy Matte Cushion was essential. The visuals were designed to clearly explain the product’s innovative features, making complex concepts easy to understand for the audience. This blend of creativity and clarity aimed to strengthen the brand’s message and enhance consumer trust.